The brand without a brand

You're a customer sick of prices being jacked up on everyday products just because of a logo. So what do you do?? Start your own shop that doesn't sell brands. None. Not a single one. It then turns out that there's millions of people around the world who agree with you, and you make a whole ton of money.

The Japanese shop Muji (there's one in Leeds), literally translates into 'no label'. There's not many shops (or dare I say it... 'brands') that aspire to plainness, but maybe thats one of the reasons Muji's been such a massive success, because it's different. No frills, no messing around, just great value products that people want. Kind of like Primark, just better quality and less sweatshops.